What Can Brands Learn from SocialTV?

by Bob Fetter, VP Pluris Marketing

 

You have probably noticed hashtags during broadcasts, tweets streaming across the screen, second-screen applications where viewers can check in to watch a TV show together online and numerous other examples of the TV industry transforming itself into something more than a lean-back experience.  The multi-billion dollar TV industry is fast undergoing a realignment from appointment television on the couch to a real-time, 24/7 entertainment anywhere business.  So what can brands outside of the TV ecosystem learn from this?

Offer Optimization for Mobile: It’s not JUST about knowing your audience.

I spent most everyday in conversations with CMOs, loyalty program director, CIOs and executives across a variety of industries- and while many are still struggling to catch up with, and better leverage, the new behaviors of social media and the real-time web, almost none have a mobile strategy worth bragging about. Why is this?