By Bob Fetter, SVP
of Pluris Marketing
Facebook creates so much news that it’s easy to miss a new
set of features aimed at marketers- even when those very changes can have big
implications on how brands speak to you on the social platform. Last
week, nestled between the social
buzz of the Olympics and ups
and downs of its stock price, the social network rolled out a bevy
of new ways for marketers to take advantage of things such as your
age, interests, gender, relationship status and more to inform how they ‘speak’
to you.
