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Wednesday, October 19, 2011

The ABCs of ROI

ROI. Return on Investment. If you are even a casual reader of the marketing press, you will find yourself flooded with recommendations, tools and strategies that you “must use” if you are to achieve this holy grail. But before you become a lemming, you might want to consider what’s behind those three little letters, because it’s probably not what you (or those marketing articles) think. This is not child’s play.

Tuesday, October 11, 2011

DMA in Boston - What's Trending in Direct Marketing

Last week thousands of marketers met right here in Boston at the 2011 DMA Conference and we were there.  So what was everyone talking about?  There were 2 key, recurring themes that we noticed.