header and navigation

Pluris Marketing
newscome see usmedia contact
resources  about  bloginsightsservices markets

Monday, January 30, 2012

Why Is Consumer Engagement so Hard?

We know that consumers are empowered, and we know that they are not static targets to be blasted by the same messaging.  Yet companies continue to treat consumers as a mass of eyes, ears and wallets – forgetting each consumer’s unique experience with their brand.  With the proliferation  of channels and devices, customers may actually touch brands hundreds of times between purchases.  And the fact is any of those touches could cause the consumer to become frustrated and disengaged.