3 Most Common Communication Failures Preventing Loyalty Program Success
You have heard this from your significant other. It’s the different between the playoffs and the title, a good education, and a raise. Yet marketers somehow forget it. I am speaking of course, about proper communications. They are the centerpiece of your personal relationships, and the vortex of any good loyalty program. And no matter how good you think you are at it, there is always room for improvement.
You have heard this from your significant other. It’s the different between the playoffs and the title, a good education, and a raise. Yet marketers somehow forget it. I am speaking of course, about proper communications. They are the centerpiece of your personal relationships, and the vortex of any good loyalty program. And no matter how good you think you are at it, there is always room for improvement.
In a recent
post, I delved into
gamification of loyalty and in the
midst of illustrating how real-time, location based, rewards platforms are
often better suited than traditional loyalty programs, I only gave proper communications
passing reference- even though effective communications is and will always be
the driving subtext of any loyalty program.
