Engagement is a buzz word of late, with every marketing firm and brand waking up to the notion that–stop the presses- engaging with and rewarding customers in relevant, timely ways generates word of mouth and increases sales. For one segment of the population however, engagement strategies have always been at the center of the sales pipeline. I am speaking of course, about loyalty marketers. You know the industry based on a system of engagement and rewards that consistently help retain customers and drive predictable sales?
