Persona Development – An Update

In this great post from Perianne Grignon of [x + 1], she argues that the concept of media is dead, saying “obviously at one level – as a means for reaching the right audiences with relevant messages – the answer is “yes”. But if you’re still thinking of media as an array of discreet channels that need to be individually planned for, bought, optimized and managed, the answer needs to be a loud and emphatic “no.”

At Pluris, we wholeheartedly agree with this message.  Our Offer Optimization solution runs across all channels, and its goal is to deliver a consistent message to each consumer regardless of channel.  About a year ago, we posted our thinking on personas as a means to provide “color” to statistics. 

5 Reactions to Facebook’s “Page Post Targeting Enhanced”

By Bob Fetter, SVP of Pluris Marketing

Facebook creates so much news that it’s easy to miss a new set of features aimed at marketers- even when those very changes can have big implications on how brands speak to you on the social platform.  Last week, nestled between the social buzz of the Olympics and ups and downs of its stock price, the social network rolled out a bevy of new ways for marketers to take advantage of  things such as your age, interests, gender, relationship status and more to inform how they ‘speak’ to you.

Embracing the Big Data Deluge - If That’s What it Is

By Bob Fetter, SVP of Pluris Marketing

Everyone is talking about big data and judging from my social streams and much of the media coverage, I’m afraid many don’t have a clear understanding about what it is, and if big data is in fact, what they are dealing with. The explosion of data has everyone thinking- “this must be a big data problem” but sadly, a few million emails, a couple thousand social messages and a customer data base, isn’t big data. It may be a lot of data to manage and a headache, but how does the average CMO or CTO build a strategy around handling their data if they prescribing it inaccurately?

Personalized Content is Something Consumers Want, but there is a Fine Line…

Mobile Marketer recently covered an interesting GfK MRI panel study-that shows the majority of tablet consumers want personalized ads- and the ability to buy products they are interested directly.

“Seventy percent of tablet magazine readers wish that digital magazines included tailored advertising, showing the need for more personalized experiences, according to research from GfK MRI iPanel.”